Last Updated: 26 May, 2025

At VirtaMed, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your data when you use our website or interact with us. Since we serve users globally - including individuals in the European Union - we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Who We Are

VirtaMed AG
Rütistrasse 12, 8952 Schlieren, Zurich, Switzerland
Email: info@virtamed.com
Phone: +41 44 500 96 90

2. What Data We Collect

We collect the following types of data:

• Information you provide directly:
  Name, email, job title, organization, and any details you share via contact forms, newsletter signups, event registrations, or when you request demos or support.
• Usage data collected automatically:
  IP address, browser type, device information, referring pages, time spent on site, interactions with content.
• Cookies and similar technologies:
  Used to enhance your browsing experience, analyze site traffic, and personalize content and ads.

3. How We Use Your Data

We use your data to:

• Respond to your inquiries and requests
• Provide you with relevant product or service information
• Improve our website and user experience
• Analyze how our website is used
• Send marketing communications (only if you’ve opted in)
• Manage registrations for events, webinars, or demos

4. Legal Grounds for Processing

We process your data based on:

• Your consent (e.g. subscribing to a newsletter)
• A contract with you (e.g. demo requests or support services)
• Our legitimate business interests (e.g. improving our services or marketing to professionals)
• Compliance with legal obligations

You can withdraw your consent at any time.

5. Cookie policy and tracking 

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time.

Types of Cookies We Use

• Strictly Necessary Cookies
  Essential for the website to function properly (e.g. to navigate pages or access secure areas). These cannot be turned off in our systems.
• Performance and Analytics Cookies
  Help us understand how visitors interact with our site by collecting and reporting information anonymously.
  Example: Google Analytics
• Functional Cookies
  Allow the site to provide enhanced functionality and personalization.
  Example: Hubspot features
• Targeting or Advertising Cookies
  Used to deliver relevant ads based on your interests and browsing habits. Set by third-party advertisers or platforms.
  Example: LinkedIn Ads

Third-Party Cookies

We use tools from the following third parties, which may set cookies on your device:

• Google Analytics – for website traffic analysis
• Google Tag Manager – for managing and deploying tags
• LinkedIn – for advertising and social media tracking
• Hubspot – for chat and customer engagement features

These providers may independently process your data and use it for their own purposes. Please refer to their respective privacy and cookie policies.

Managing Your Cookie Preferences

You can control or disable cookies through:

• Our cookie consent banner, shown on your first visit
• Your browser settings, where you can block or delete cookies
• Tools like Your Online Choices or browser extensions

Please note: disabling certain cookies may impact the functionality or performance of our website.

6. Third-Party Services

We work with trusted third-party services such as:

• Google Analytics – website traffic analysis
• LinkedIn – social media integration and tracking
• Hubspot – email and customer engagement
• Google Tag Manager – tag deployment and tracking

These services may collect and process data independently. We recommend reviewing their privacy policies for full transparency.

We do not share mobile opt-in data (such as SMS or push notification consent) with third parties or affiliates.

(1) Use of HubSpot

VirtaMed uses HubSpot, a service provided by HubSpot Inc., on its websites for analytics purposes.

HubSpot uses so-called web beacons and cookies, which are stored on your computer and enable us to analyze how you use our website. The collected information (e.g. IP address, geographic location, browser type, duration of visit, and pages viewed) is processed by HubSpot on behalf of VirtaMed to generate reports about website visits and the pages accessed.

If, you download studies or other documents, VirtaMed may, based on your consent, link your visits to VirtaMed websites with your personal information (primarily your name and email address) using HubSpot. This allows VirtaMed to process your data on a personal basis and provide you with individualized, targeted information about topics that may be of interest to you.

If you do not wish HubSpot to collect data about you, you can prevent the storage of cookies at any time by adjusting your browser settings.

For more information about how HubSpot works, please refer to the HubSpot Inc. Privacy Policy: http://legal.hubspot.com/privacy-policy

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct or update your data
• Request data deletion (the "right to be forgotten")
• Restrict or object to certain types of processing
• Request a copy of your data in portable format
• Withdraw your consent at any time
• File a complaint with your local data protection authority

To exercise your rights, contact us at info@virtamed.com.

8. Data Retention

We keep your data only for as long as necessary:

• For the purpose it was collected
• To meet legal, regulatory, or contractual requirements
• Until you withdraw your consent (if applicable)

After that, we securely delete or anonymize it.

9. Data Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

10. International Data Transfers

As a Swiss company, we may transfer your data to trusted partners in other countries. When we do, we ensure appropriate safeguards are in place in line with GDPR and Swiss data protection laws.

11. Changes to This Policy

We may update this policy from time to time. When we do, we’ll revise the “Last Updated” date and notify you where appropriate.

12. Questions?

If you have any questions about this Privacy and Cookie Policy or how we handle your data, please contact us at:
📧 info@virtamed.com